[Asia Economy Reporter Yujin Cho] Hyper-performance sports brand Dynafit announced on the 19th that it will launch a large number of sophisticated lifestyle T-shirts for the summer season.
Focusing on the genderless trend, the collection includes 13 unisex styling products and 4 for men, made from cotton blend materials that are gentle on sensitive skin and comfortable to wear.
Among the unisex T-shirts, the ‘Monaco Short Sleeve Tee’ features Dynafit’s big logo 설표 prominently on the front, capturing a street vibe. The logo is the focal point, emphasizing Dynafit’s identity in four colors: blue, green, navy, and white.
The ‘Heritage Short Sleeve Tee (orange, white, black)’ series of three places Dynafit’s old logos on the front and the current symbolic 설표 pattern on the back. The ‘Thumbnail Short Sleeve Tee (black, violet, lime)’ series of three expresses Dynafit’s philosophy through graphics. Both lines are praised for stylishly appealing the sports philosophy and confidence in the products that Dynafit has pursued for a long time.
Retro-inspired T-shirts are also available. The ‘LaRoc Short Sleeve Tee (violet, white, black, 3 types)’ features Dynafit’s symbol 설표 rendered as stamp artwork, with a simple front contrasting with retro graphics on the back as a key point.
T-shirts for men are also introduced. The ‘Kodos Men’s Short Sleeve Tee’ adds liveliness with a strong contrast of black and white and a yellow accent on the shoulder, while the ‘Takis Men’s Short Sleeve Tee (gray, navy, black)’ series of three emphasizes individuality with the Dynafit logo on the sleeves.
A Dynafit representative said, “We have prepared a diverse line of T-shirts that can be stylishly matched with various styles such as denim or tights for consumers who find it difficult to dress up in hot weather,” adding, “We hope this comfortable T-shirt will complete your summer style.”
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