Korea Philip Morris Celebrates 3rd Anniversary of IQOS Launch with Limited Edition HEETS

[Asia Economy Reporter Choi Sunghye] Korea Philip Morris announced on the 14th that it will release three limited edition collaboration versions of HEETS, the exclusive tobacco for IQOS, to commemorate the 3rd anniversary of IQOS launch.

These collaboration products were developed with the participation of a famous chef and a mixologist (cocktail expert) to create special flavors. The products include ▲HEETS Amil ▲HEETS Yujen ▲HEETS Nul, three types in total. Inspired by nature and created in taste, these products were manufactured by compressing real tobacco leaves using Philip Morris’s unique technology.

The fresh product ‘HEETS Amil’ offers a delicate yet smooth freshness. The uniquely flavored ‘HEETS Yujen’ provides a refreshing sensation with a deep aroma. The regular flavor product ‘HEETS Nul’ realizes a harmonious taste of premium tobacco blend.

These limited edition HEETS products were completed through collaboration with Juan Amador, the owner chef of a Michelin Guide 3-star restaurant, and Ren? Sopner, a famous bartender and mixologist. Juan Amador is a chef rooted in traditional Spanish cuisine who presents original recipes using German ingredients. He is especially known as a master of molecular gastronomy, thoroughly researching and analyzing ingredients down to the molecular level.

They directly participated in the manufacturing process to determine the final specifications of the three new HEETS products’ flavors and aromas, and the Korea Philip Morris Yangsan factory carried out limited edition production to realize these specifications in HEETS. More detailed information about the collaboration can be found via the QR code on the back of the limited edition products.

The price is the same as the existing HEETS, 4,500 KRW per pack, and the products are available for purchase during the limited sales period at IQOS official stores, convenience stores nationwide, and some retail stores.

Baek Youngjae, CEO of Korea Philip Morris, stated, “Korean HEETS consumers are highly discerning customers who value not only the quality and satisfaction of the product but also the background and story behind its release,” adding, “To satisfy these customers, we will continue to make new attempts not only in providing science-based information but also in the emotional aspects.”