[Asia Economy Reporter Choi Sunghye] Hollis Coffee announced on the 12th that it will launch three “Lifestyle It Items” in collaboration with the emotional outdoor brand Highbrow as part of its 2020 summer promotion goods.
The goods being released this time were created through a collaboration with “Highbrow,” operated by actor Lee Cheonhee and his younger brother, architect Lee Sehee. Highbrow is a lifestyle and furniture brand already well known among camping enthusiasts. This collaboration between the urban and soft sensibility of Hollis Coffee and the natural, unrefined, rustic feel of Highbrow features excellent quality and cost-effectiveness.
Hollis Coffee is targeting the MZ generation (Millennials and Generation Z) who pursue “Balance-ikseon” through this collaboration. Balance-ikseon is a new consumption trend among young people who carefully consider balance for optimal satisfaction. They enjoy the atmosphere of “where I am is the camping site” by choosing cost-effective products rather than purchasing expensive equipment for camping.
From the 12th to August 31st, Hollis Coffee will conduct a summer promotion in three phases through nationwide stores (excluding some stores). Customers who purchase over 10,000 KRW regardless of item can buy the “Lifestyle It Items” at a reasonable price. Hollis Coffee membership members can receive an additional 1,000 KRW discount coupon for each good.
The first phase promotion goods released on the 12th are the “Relax Chair and Parasol Set.” The relax chair is a comfortable camping chair that can relieve the fatigue of outdoor activities. It comes as a set with a detachable parasol, adding cost-effectiveness. It is durable and easy to store. It can evoke a camping feeling wherever placed, making it perfect as a home camping item for enjoying “room camping” and “veranda camping.”
The second phase promotion starting on the 26th will release the “Big Cooler Bag.” The big cooler bag is in the form of a tote bag and stands out with a stylish charm beyond simply carrying food. Its generous size is useful for outdoor activities. The last promotion good will be the “Multi Folding Cart,” released on the 9th of next month. This product is a multi-purpose item that can carry luggage outdoors or be used as a table when the lid is closed. At home, it can store toys or miscellaneous items, making it versatile for both indoor and outdoor use. The back of the big cooler bag is designed to fit onto the handle of the multi folding cart, enhancing functionality.
Hollis Coffee added the title “LIFE IS~” to each product to meaningfully express the collaboration with Highbrow. More detailed promotion information and participating stores can be found on the Hollis Coffee website.
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