‘Pass Automobile’ Service Launch Commemorative Sign-Up Event Held

[Asia Economy Reporter Jang Hyowon] SK Telecom’s identity verification app ‘PASS’ is launching the ‘PASS Automobile’ service, which allows users to check used car prices, and will hold a customer event from the 12th until June 21.

This event will be held in two phases, including first-come-first-served prize giveaways and a lottery event. Eligible participants are SK Telecom customers who newly subscribe to the PASS Automobile service for free within the period and those who use the price inquiry service after entering their vehicle number.

The first event, held for 8 days until the 19th, targets customers who subscribe to the PASS Automobile service via a popup or app push notification in the SK Telecom PASS app. Every day, the first 500 customers will receive a SK Energy fuel gift certificate worth 10,000 KRW.

The second event, running until June 21, will hold a lottery among PASS Automobile service subscribers who enter their vehicle number and use the price inquiry service, with one winner receiving a ‘2020 Mercedes-Benz C200’.

The winners will be individually notified via text message or SK Telecom PASS app push notifications on the 26th and June 26.

Meanwhile, launched on the 28th of last month, PASS Automobile is an asset management service provided to SK Telecom customers. Users can register their vehicles as assets by entering their vehicle number and year in the PASS app and use functions such as ▲price inquiry ▲sell my car ▲buy my car.

The PASS Automobile service applies AI-based price prediction technology to actual sales data through collaboration with Bizinfo Group, which holds the largest real transaction big data of used cars in Korea, and fintech company Aton. This enables more accurate price calculations and minimizes the margin of error with actual vehicle prices.

SK Telecom stated that PASS Automobile enhances customer convenience in the era of non-face-to-face asset management while ensuring security through the telecom company’s identity verification app PASS. By providing services such as real transaction price comparisons using big data, it will contribute to forming a trusted used car market for customers.