Bodyfriend "Increase in Massage Chair Consumption During Golden Holiday Period"

Massage Chair Sales Increase by 46% Year-on-Year During Up to 6-Day Holiday Period

[Asia Economy Reporter Kim Cheol-hyun] During the longest six-day golden holiday period, orders for massage chairs significantly increased. According to Bodyfriend (CEO Park Sang-hyun), a total of 5,153 massage chairs were rented and sold over six days from April 30 to May 5. Sales increased by 46% compared to the same period last year.

A Bodyfriend representative stated, "As the spread of the coronavirus slowed down, consumers engaged in so-called 'compensatory consumption,' and with a surge in interest in immunity and health, there was a significant increase in visitors looking to purchase massage chairs as gifts for Parents' Day. Being the only company in the industry with a Medical R&D Center that directly researches and develops massage chairs and verifies the medical effects and efficacy of massages through various clinical trials seems to be the main reason why Bodyfriend massage chairs were chosen as gifts during this family month when health is a hot topic."

In the situation where interest in health has increased due to the COVID-19 pandemic, Bodyfriend is running the "BTS in Bodyfriend, Protect Your Family" promotion until the 20th of this month, symbolizing protecting the health of the whole family with Bodyfriend. This family health campaign with BTS offers special discounts on select models, benefits up to 1.2 million KRW when purchasing two or more Bodyfriend products, and a special family month event that includes giving bromides and photocards signed by BTS members with massage chair rentals or purchases.