[Asia Economy Reporter Buaeri] Naver Z announced on the 4th that more than 60,000 creators have participated in Zepeto Studio, the global augmented reality (AR) avatar service 'Zepeto'.
Launched in March, Zepeto Studio is a creator platform where users can directly create and sell various items such as wearable clothing within the virtual reality environment implemented by Zepeto. Since the main users are global Generation Z and teens, they can not only create their own unique fashion items but also sell them directly.
According to Naver Z, Zepeto Studio generated sales exceeding 800 million KRW within one month of its opening, and there are about 20,000 items registered for sale by creators themselves. This surpasses the number of items previously provided by Zepeto itself.
Some creators have earned a net profit of up to 3 million KRW per month. Creator 'Renji' received praise and expectations from fans for their unique fashion items inspired by ideas such as mermaids, wings, and turtles, which are witty and fresh items not previously available on Zepeto.
Naver Z plans to release a dedicated editor by May that allows anyone to easily design and sell desired items without complicated tools.
Kim Daewook, co-CEO of Naver Z, said, "Zepeto itself acts as an ecosystem, and we will be able to provide localized content in global markets including China, the United States, and Japan," adding, "We will ensure that more Generation Z users (born after 1995) can have enjoyable experiences on Zepeto."
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