[Asia Economy Reporter Moon Hyewon] The toy industry is actively launching new products and conducting various promotions ahead of Children's Day.
On the 3rd, Sonokong announced that to celebrate Children's Day, it will offer up to 50% discounts on popular exploration ships from the animated series Octonauts, such as the 'Remote Control Exploration Ship K' and 'Large Exploration Ship A,' as well as 'Barbie's Playhouse,' 'Hot Wheels Rebound Racing Set,' and the 'Detective Pikachu 7-inch Figure.'
Sets like the 'X-Garion Triple Garion Perfect Set' and the 'Mekablade Secret 4 Revolution Set' are also available as planned sets at discounted prices.
Lego Korea is running a 'Lego Play Pack' giveaway promotion until the 5th. The Lego Play Pack is a promotional package consisting of various brand goods such as T-shirts, eco bags, and Lego experience packs, which will be given to customers who purchase Lego products worth more than 100,000 won during the promotion period.
Recently, they opened an official Lego store on the basement first floor of Yeongdeungpo Times Square and are also conducting online events to share various ways to play.
CJ ENM Tooniverse's popular animation 'Shinbi Apartment' has attracted attention with its character figures combined with a mobile game in the collectible smart toy 'Soul Fighters.'
Soul Fighters consists of six types (Gangrim, Hari, Hyeolangwi, Heukjingi, Kerberos, Gumiho). According to CJ ENM, after the pre-sale on the 13th of last month, four types of figures sold out within a day, and on the 21st of the same month, sales on the Aurora Toyplus website sold out in less than 10 minutes.
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