11st Strengthens Same-Day Delivery Service by Joining 'Emart Mall'

[Asia Economy Reporter Minyoung Cha] 11st announced on the 26th that it will strengthen its 'same-day delivery service' in earnest by onboarding Emart Mall.

This is the first time that SSG.com's 'Emart Mall' has entered an open market. Emart Mall products sold on 11st include a total of about 35,000 items such as fresh and processed foods, daily necessities, electronics, and fashion, which can be delivered nationwide on the same day at the desired time through 11st's 'Today’s Grocery Shopping' specialty section.

With the onboarding of 'Emart Mall,' the number of products in 11st's 'Today’s Grocery Shopping' specialty section has expanded about twofold, from the existing 40,000 to a total of 75,000 items.

Customers can easily browse and shop a variety of products at a glance, ranging from seasonal fresh foods with high demand for fast delivery and essential daily necessities to Emart's own brands such as Peacock, No Brand, Jaju, Electromart, Days, as well as Shinsegae Food and SSG Bakery.

By entering the delivery address in advance, customers can immediately check the 'fastest delivery time' when ordering. Free delivery is available for purchases over 40,000 KRW, and up to 10 deliveries are made per day. Customers can also view the delivery schedule for a total of four days in advance and place reservation orders for delivery at the desired time.

To commemorate the onboarding of 'Emart Mall,' 11st will offer up to 60% discounts on popular products such as fresh foods, processed foods, and daily necessities from Emart Mall until the 30th.

Customers can enjoy economical benefits through flyer products, promotional items, 1+1 deals, and uniform price products available at offline stores, while also receiving personalized product recommendations based on recent purchase information on 11st.

Jinwoo Lee, Head of Sales Planning at 11st, said, "By combining the core competencies of both companies, we are able to provide Emart Mall’s products, a leader in the industry, to more than 40 million customers of 11st, and also strengthen the same-day delivery service, which has recently seen a surge in customer demand."