LOHB's, LALABI Collaboration Gift Offer

[Asia Economy Reporter Lim Hye-sun] Lotte Shopping's H&B store LOHB's unveiled a gift item created in collaboration with a domestic emerging designer (accessory designer) on the 24th. This collaborative gift was planned to bring small happiness to customers experiencing psychological contraction due to the recent COVID-19 pandemic in their daily lives.

The participating brand in the collaboration is LALAVIDA. It is a domestic emerging designer brand based on the slogan of conveying happiness to everyone as if singing the lalala song. CEO Byeon Ji-young of LALAVIDA established the brand in 2016 to convey happy feelings to everyone through design products. LALAVIDA, which produces and sells charming designs that evoke childhood innocence, creates and sells various living goods and accessories themed as haengpilpum (essential items for happiness), as precious as daily necessities.

LOHB's is running the 'Fill with Happiness' promotion at nationwide stores and the official online mall until the 28th, offering the 'LOHB's X LALAVIDA Happiness Bag,' a shopper bag (tarpaulin bag) made in collaboration with LALAVIDA, as a gift when purchasing LOHB's products both online and offline. The Happiness Bag can be received by L.POINT members who purchase over 35,000 KRW during the event period.

Additionally, LOHB's has selected home care products focused on basic, body, and hair care as LOHB's 'Haengpilpum' to support a happy and small daily life, offering discounts ranging from a minimum of 10% to a maximum of 50%.