Hyundai Home Shopping Lee Sangbong Edition, Launch of Collaboration Product with Lanvin

Two Products, Ties and Scarves, to be Released on the 22nd Broadcast

Collaboration Products Planned for Fall and Winter Seasons as Well

[Asia Economy Reporter Lim Hye-sun] Hyundai Home Shopping announced on the 21st that its exclusive fashion brand 'Sangbong Lee Edition' is launching a unique collaboration product with the French brand Lanvin. This is the first time Lanvin has released a collaboration product with a domestic fashion brand.

First, Hyundai Home Shopping will sell two items, 'silk tie' and 'silk scarf,' during the broadcast at 10 a.m. on the 22nd. The silk tie features a unique jacquard pattern, and the silk scarf is engraved with Lanvin's signature motif as a design. Both items use 100% silk fabric, adding a touch of luxury. Each product is available in three colors: blue, pink, and green. The selling price is 159,000 KRW for one tie and 179,000 KRW for one scarf. During the broadcast, the two-piece set can be purchased for 199,000 KRW.

'Sangbong Lee Edition' is a premium fashion brand created by Hyundai Home Shopping in collaboration with Sangbong Lee, one of the leading designers representing the domestic fashion industry, and was first launched in October last year. Sangbong Lee is well known as a representative designer promoting 'K-fashion' both domestically and internationally.

Following this collaboration with Lanvin, Hyundai Home Shopping plans to strengthen its product lineup using premium materials. For this fall and winter season, they will also release collaboration products between 'Sangbong Lee Edition' and Lanvin, including shawls and mufflers.