Nature Republic Appoints NCT 127 as Exclusive Models

[Asia Economy Reporter Yujin Cho] Nature Republic (CEO Jung Unho), which delivers beauty energy found in the world's pristine nature, announced on the 13th that it has signed an exclusive model contract with the global idol group NCT 127.

Nature Republic stated, "The healthy energy and friendly charm of the NCT 127 members align with the naturalistic brand concept, which led to their selection as new models."

They added, "Based in Seoul, the hub of K-pop, NCT 127 is expanding their stage worldwide and actively continuing their activities. Their spirit of challenge shares the brand's aspirations and context, and we expect a positive synergy effect in creating an opportunity for the re-advancement of K-beauty."

NCT 127 will showcase various charms as the representative domestic and global models of Nature Republic, delivering a new and differentiated brand image.

Their first appearance can be seen in the viral video for the 'California Aloe Matte Sunblock,' scheduled to be released at the end of this month, and they plan to continue special communication through various online and offline marketing activities with fans both domestically and internationally.

Given that NCT 127 has a strong fandom not only in Korea but also in the United States and Europe, they are expected to make a significant contribution to enhancing brand awareness and trust.

Meanwhile, NCT 127 swept first place on domestic album and digital charts and music shows with their second full album 'NCT #127 Neo Zone,' released in March, and entered the US 'Billboard 200' at number 5 and 'Artist 100' at number 2 on March 21, maintaining their presence for four consecutive weeks.