Electronics Industry Strengthens COVID-19 Recovery Promotions... Q2 Performance Comparison

E-Mart Laptop Discount Event.

[Asia Economy Reporter Dongwoo Lee] The electronics industry is continuing promotional events to revive frozen consumer sentiment amid the prolonged COVID-19 pandemic.

According to the industry on the 11th, Samsung Electronics is running the "Ibul Sogi Jeil Jaemisseo" (The Most Fun Under the Blanket) promotion this month through Samsung.com, offering up to 30% discounts to customers purchasing laptops, TVs, air purifiers, refrigerators, and more. Additionally, a 70,000 KRW discount coupon event for the Galaxy Book is available for the first 300 customers until the 14th.

They also provide special discounts of up to 1,000,000 KRW for customers purchasing top-efficiency home appliances. Additional benefits are offered through online quiz events on the website and for customers who make store reservations.

In the extended "Galaxy Academy" event until the end of this month, customers who purchase laptops will receive free access to over 320 educational contents, including English conversation, foreign languages, and certification courses.

LG Electronics is holding events for customers purchasing laptops and PCs until the end of this month. Customers who purchase any of the six LG Gram laptops, six LG UltraGear laptops, or two LG Ultra PCs will receive product-dependent benefits such as the "Office Value Pack," which includes office programs and photo editing software, as well as wireless mice.

Furthermore, through the "Adding More Benefits to Top Efficiency" prize event running until June, 2,020 participants will be selected by lottery to receive various prizes. The prizes include the Tromm Styler Plus, PuriCare Mini Air Purifier, and Pra.L Derma LED Neck Care, among others.