Toyota Korea Launches 'Visiting Safe Test Drive Campaign'

'Visiting Safe Test Drive Campaign' (Photo by Toyota Korea)

[Asia Economy Reporter Kim Ji-hee] Toyota Korea announced on the 10th that it will conduct the ‘Visiting Safe Test Drive Campaign’ until June 30 to prevent infectious diseases and ensure safe test drives.

This campaign allows customers who wish to test drive to receive a vehicle at their desired time and place without visiting the showroom. It was planned to alleviate concerns about infectious diseases while providing convenient test driving for customers. The test drive vehicles undergo sterilization before and after the test drive, and hand sanitizer is always available inside the vehicle.

Applications can be made through the official Toyota website. On a first-come, first-served basis, a ‘Safe Kit’ consisting of hand sanitizer, latex band indoor exercise equipment, and mask packs will be provided. Additionally, all customers who participate in the test drive will be entered into a draw to win prizes such as a Puricare air purifier and Starbucks coupons.

Kang Dae-hwan, Executive Director of Toyota Korea, said, “As social distancing has spread due to the novel coronavirus infection (COVID-19), we prepared a campaign that allows test driving while minimizing face-to-face contact,” adding, “We hope this opportunity will allow customers to safely and conveniently experience Toyota’s diverse lineup.”