"Refreshing for Body and Mind" Nongshim Selects Eum Moon-seok and Kim Min-a as Models for Dungji Naengmyeon Advertisement

[Asia Economy Reporter Choi Saeng-hye] Nongshim announced on the 10th that it has selected actor Eum Moon-seok and broadcaster Kim Min-a as advertising models for Dungji Naengmyeon and unveiled a new commercial.

This advertisement is characterized by conveying the message that Dungji Naengmyeon refreshes both body and mind. It metaphorically expresses the refreshing feeling of a "cider statement"?confidently demanding a raise and leaving work in frustrating situations commonly experienced at the company?as if one’s chest is cleared.

A Nongshim official explained, "We wanted to evoke empathy from the younger generation about ‘refreshment’ by boldly voicing words that everyone keeps inside but finds difficult to say."

In particular, actor Eum Moon-seok and broadcaster Kim Min-a were chosen as models to express humorous scenes. Eum Moon-seok recently left a strong impression with his distinctive acting in dramas, and Kim Min-a shows an honest and lively character through her personal YouTube broadcasts.

Dungji Naengmyeon is a convenient meal version of naengmyeon, a summer delicacy loved by all Koreans, featuring clean noodles dried in the wind, deep dongchimi broth, and savory bibim sauce. The freshly made noodles are dried in the wind as they are, resulting in a chewy and light texture without oiliness. The dongchimi mul-naengmyeon uses refreshing dongchimi broth made from domestic pears and radishes, while the bibim-naengmyeon’s bibim sauce, made by grinding domestic pears and red chili peppers and fermenting for seven days, adds umami flavor.