[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) announced on the 10th that it has released the first TV commercial featuring Pengsoo, the model for its fabric softener brand, Sharpra Aura.
Under the concept of "Now Pengsoo's Sharpra Aura is coming," the commercial highlights the differentiation of the fabric softener that uses microplastic fragrance capsules (hereafter fragrance capsules) to maintain the scent for a long time.
Pengsoo, with his unique confident tone and playful gestures, orders the elimination of fragrance capsules in fabric softeners for the sake of the Earth, and praises Sharpra Aura, a fabric softener without fragrance capsules, to conclude. The product featured in the commercial is Sharpra Aura Fresh Delight, developed to eliminate fragrance capsules and enhance fragrance ingredients so that a subtle scent lasts longer.
An LG Household & Health Care official said, "Pengsoo's acting skills and various ad-libs made the commercial lively and rich," adding, "Sharpra Aura will continue promotional activities for the environment together with Pengsoo."
Sharpra Aura is a representative fabric softener without fragrance capsules. In January this year, Pengsoo was selected as the model, and promotional activities have been carried out to reduce microplastics, one of the causes of marine pollution. In February, the Sharpra Aura 'Pengsoo Edition' was launched.
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