Gmarket Exclusively Sells BTS 'Mic Drop' Themed Products

[Asia Economy Reporter Minyoung Cha] Gmarket announced on the 10th that it will exclusively offer 14 themed products based on the global group BTS's song "MIC Drop" on its online shopping mall.

The sales start time is 10 a.m. on the same day, and the themed products were created in collaboration with licensing specialist ICONS. They will also be sold simultaneously at the cross-border shop "Gmarket Global Shop."

The products include stationery and eco bags, featuring strong images using intense colors such as red, black, and neon, along with microphone icons to match the song's theme. The stationery items include an "HB pencil set," "pencil cap set," "bookmark set," "spring notebook," and "magazine notebook." Also available are a "multi-flat pouch" suitable for storing tablet PCs or laptops, a "mouse pad," a "necklace wallet," a "messenger eco bag," and a "daily eco bag."

Gmarket also offers exclusive discount coupons. The "5% overlapping discount coupon" provides up to 5,000 KRW off when purchasing event products worth 10,000 KRW or more. It is issued three times daily per ID, and downloaded coupons can only be used on the day of issuance.

Kim Hyewon, manager of Gmarket's Lifestyle Team, said, "This is the first time Gmarket is selling BTS-themed products on an online shopping mall outside of official shops or pop-up store events," adding, "Considering the domestic and international situations where going out is difficult, this event was prepared so that customers can conveniently make untact purchases from home, making it a great opportunity for consumers both in Korea and abroad."

Meanwhile, additional MIC Drop themed products are scheduled to be sold on the 21st. Plans include a "DJing controller badge" and a "wappen pin badge set" featuring the seven members' shadows, microphones, and DJing controllers as concepts.