Citro?n Launches 'AnsimRoeng' April Test Drive Campaign

[Asia Economy Reporter Suyeon Woo] Citro?n announced on the 9th that it will conduct a test drive campaign called ‘AnshimRoeng’ throughout April, where they visit customers directly at their locations.

Citro?n prepared this campaign to reduce the anxiety of customers hesitant to visit showrooms due to the novel coronavirus infection (COVID-19) and to provide a safe opportunity to test drive vehicles.

Customers who wish to test drive Citro?n’s representative sport utility vehicles (SUVs), the C5 Aircross and C3 Aircross, can select the desired vehicle and date on the ‘AnshimRoeng Campaign’ page on Citro?n’s website. A sales representative will then contact them and visit in person to guide and provide the opportunity to test drive the vehicle.

All customers who complete a test drive will receive a Citro?n cap as a souvenir, and customers who purchase a vehicle within April after the test drive will be given a set of 10 Citro?n miniatures.

All Citro?n sales representatives are required to wear masks, and hand sanitizer is always available inside the test drive vehicles to encourage use. Before and after the test drive, areas frequently touched such as the steering wheel, gear knob, handles, and air conditioning buttons are thoroughly disinfected to maintain hygiene and safety.

Additionally, as part of the social distancing campaign to prevent the spread of COVID-19, Citro?n is implementing a reservation system allowing only one group per hour to visit the showroom. Customers visiting the service center for engine oil and oil filter changes will receive a free antibacterial filter replacement service and a portable hand sanitizer.