WI launches 10 BTS character products

[Asia Economy Reporter Hyunseok Yoo] WI, a character and brand license specialist company, announced on the 8th that it will launch products using BTS characters.

WI has obtained the license rights to use BTS characters for a total of 10 products, including mini fans, air purifiers, USB memory sticks, and front hair rollers.

All products are scheduled to be stocked and sold through online sales channels, including WI's online store "With Shop," which produces and sells various character license products, as well as offline stores, from July to August.

Byun Ikseong, CEO of WI, stated, "Through this contract, we will introduce products utilizing BTS characters," and added, "We will plan and produce the products through solid and meticulous work."

WI is an IP license specialist company that plans, manufactures, and sells various mobile accessories and small home appliances through license agreements with famous domestic and international characters and brands. Representative products include those using the IPs of Kakao Friends, Pengsoo, and Mercedes-Benz.