Binggrae Releases Sixth Series 'Candy Bar Flavored Milk' from the Curious Danji Collection

[Asia Economy Reporter Lee Seon-ae] Binggrae announced on the 8th that it will release a limited edition Danji Milk product called ‘Candy Bar Flavored Milk.’ It is the sixth series of the ‘Curious about Danji’ products and features a container shaped like the iconic Danji bottle of Banana Flavored Milk.

The ‘Curious about Danji’ series is a project that adds new flavors and colors to Binggrae’s steady seller, Banana Flavored Milk. Since the launch of ‘Mulberry Flavored Milk’ in 2018, the series has continued with new products such as ‘Tangerine Flavor,’ ‘Lychee Peach Flavor,’ ‘Vanilla Flavor,’ and ‘Pumpkin Sweet Potato Flavor.’ Each time a new product is released, various reactions such as taste preferences, tasting reviews, and recipe development are posted online. In particular, the fourth release, ‘Vanilla Flavored Milk,’ received positive consumer feedback and was converted into a regular product, which is still being sold.

The newly released Candy Bar Flavored Milk features the refreshing soda flavor of Binggrae’s ice cream product Candy Bar, recreated in milk form. It also captures the retro feel by incorporating the Candy Bar logo and packaging characteristics, and it was released in the same sky blue color as Candy Bar. Ahead of the launch, comments expressing both anticipation and concerns about Candy Bar Flavored Milk appeared on a YouTube video, drawing consumer interest.

A Binggrae marketing representative said, “Candy Bar Flavored Milk was launched in line with the home cafe trend, where consumers make cafe menus at home. We hope it will be widely loved not only by general consumers but also by modishumers who develop various recipes using the product.”