Lotte Mart Offers Up to 50% Off Fresh Foods... Launches 'Cheer Up Korea' Campaign Part 3

[Asia Economy Reporter Seungjin Lee] Lotte Mart will hold the third phase of the "Cheer Up Korea" event for one week starting from the 9th. This event was prepared for customers who feel the burden of grocery prices due to the aftermath of the novel coronavirus infection (COVID-19).

First, all items of "1++ Number Nine Hanwoo" will be sold to L.POINT members at up to 30% off the regular price. In addition, about 150 tons of pork have been prepared to reduce the burden on grocery bills and support pig farmers. L.POINT members can purchase pork belly and neck meat at a 20% discount compared to the regular price.

Seasonal seafood will also be sold at a discount. Lotte Mart, in cooperation with the Ministry of Oceans and Fisheries, purchased about 200 million KRW worth of stock from Jeju flatfish farms and offers "Flatfish Sashimi (around 450g, 1 pack, refrigerated)" at about 50% off the regular price. "Wando Hwal Abalone (1 piece, refrigerated, domestic)" is also available, and if paid with the designated cards (Lotte, KB Kookmin, Shinhan, NH Nonghyup, Samsung), it can be purchased for 992 KRW per piece.

Events for farms suffering from reduced consumption due to delayed school openings and accumulated supply for school meals are also introduced. For example, a 1+1 event is prepared for green onion farms in Jeollanam-do, selling about 100 tons of "Green Onions (bundle/domestic)" 2 bundles for 1,980 KRW.

Lee Sangjin, head of marketing at Lotte Mart, said, "As more customers avoid eating out and dine at home, demand for fresh food is increasing, so we prepared an event to ease the burden on customers' grocery bills," adding, "We will continue to strive to prepare events that consider customers' needs in the future."