[Asia Economy Reporter Kim Daeseop] KBI Group announced on the 6th that its affiliate Gapulsangsa has launched three new products under the fashion brand 'Orbis Stella.'
The newly introduced products are the 'Tienne Mini Bag,' 'Tienne Medium Bag,' and 'Lepheni Bag.' Along with the online shop launch, offline sales will begin at Hyundai Department Store Pangyo branch until the 9th. Gapulsangsa plans to conduct aggressive marketing targeting female customers in their 20s to 40s.
A representative from Gapulsangsa stated, "This new product emphasizes beauty and comfort, inspired by Orbis Stella's signature tweed mini bag, tailored to meet various customer demands," adding, "Starting with online sales, we plan to expand into overseas markets such as the U.S., Japan, and Hong Kong, where interest in vegan products is relatively high, as well as domestically."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
