[Asia Economy Reporter Lim Hye-sun] Amid the prolonged "social distancing" due to the impact of the novel coronavirus infection (COVID-19), outdoor activities have gradually increased as April begins.
According to Lotte Shopping on the 5th, as more citizens head out for weekend outdoor outings, the sales of suburban outlets located in Icheon, Paju, and Giheung, which had sharply declined due to COVID-19, are gradually showing signs of recovery.
During the first weekend of March (6th?8th), suburban outlet sales showed a growth rate of -50% compared to the same days last year. On the second weekend (13th?15th), it was -37%, and on the third weekend (20th?22nd), it was -25%, showing a gradual decrease in the negative growth rate.
Subsequently, on the fourth weekend of March (27th?29th), the growth rate was -22%, and entering April (3rd?4th), sales recorded a -12% growth rate, indicating a recovery in consumer sentiment.
In particular, the Nike Factory Store spring season-off event drew a positive response. Customers flocked to shoes and sportswear discounted up to 70% off the original price. This is understood as demand preparing for full-scale outdoor activities.
The Nike Factory Store season-off will continue until the 19th at Lotte Outlets in Paju, Icheon, Giheung, Isiapolis, Gimhae, and Cheongju.
Meanwhile, Lotte Outlets in Giheung, Paju, and Icheon are planning the ‘MDs Pick’ event, offering promotions with discounts of up to 70?80% off the regular price on popular domestic and international brand clothing and accessories. Major participating brands include Tommy Hilfiger, Polo, Lacoste, Hazzys, and Fila.
Giheung Outlet is presenting additional discounts on golf brands and special club deals ahead of the full golf season. Participating brands include Nike Golf and MU Sports, while Mark & Lona, Titleist, and Parigates offer special benefits upon purchase.
Kim Jong-hwan, manager of Lotte Premium Outlet Paju, said, “All employees of Lotte Department Store wear masks and create a business environment that complies with the ‘social distancing’ campaign. We prioritize customer safety by focusing on quarantine measures and will continue to promote events that provide various shopping benefits.”
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