[Asia Economy Reporter Seungjin Lee] Emart announced on the 5th that it has introduced a new customer satisfaction system called the ‘Peacock 100% Taste Guarantee System’.
The ‘Peacock 100% Taste Guarantee System’ is a policy that refunds customers who are not satisfied with the taste of Peacock products they purchased. It applies only to products purchased at offline stores, and customers can receive a refund at the customer satisfaction center of the store where the purchase was made within 30 days of purchase upon presenting the receipt.
The reason Emart introduced the ‘Peacock 100% Taste Guarantee System’ is to maximize customer satisfaction based on confidence in Peacock’s quality and taste, thereby strengthening offline competitiveness.
Emart explained that the reason the ‘100% Peacock Taste Guarantee System’ is possible is due to the rigorous verification of taste and quality conducted through the ‘Peacock Secret Laboratory’.
It takes at least several months to up to several years for a single Peacock product to be developed. Professional chefs, including former chefs from famous hotels, develop recipes and verify the taste, while buyers travel across the country to famous restaurants to plan products.
At the Peacock Secret Laboratory, product evaluation meetings are held twice a week, and product launches are decided through a strict four-stage taste verification process involving chefs, buyers, and external experts.
Choi Hoonhak, Emart’s marketing manager, said, “Through the introduction of the ‘Peacock 100% Taste Guarantee System,’ it is expected that the ‘delicious and high-quality’ brand image of Peacock will become even stronger.”
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