Auction "Remote Work and School Delays Drive Surge in Home and Kitchen Appliance Sales"

[Asia Economy Reporter Seungjin Lee] Due to the impact of the novel coronavirus infection (COVID-19), the amount of time spent at home has increased significantly because of remote work and school delays, leading to a sharp rise in demand for household and kitchen appliances.

Auction announced on the 3rd that, based on sales data for the month of March compared to the same period last year, sales of certain household and kitchen appliances that assist with housework increased up to eightfold.

First, food waste disposers, which allow for easy processing of food waste, saw a significant increase of 144%. Dishwashers and dryers sold nearly twice as much (187%), and vegetable and fruit washers recorded an impressive 375% increase in sales.

Sales of household appliances such as clothing and bedding care devices and vacuum cleaners also rose. Clothes dryers and care devices increased by 60%, and bedding cleaners by 230%. Sales growth was also notable for small appliances aimed at maintaining cleanliness at home, including sterilization lamps (247%), ultrasonic cleaners (550%), and shoe sterilization dryers (74%).

As people refrained from going out, dessert makers that allow easy preparation of coffee and snacks became popular. Small cafe beverage-related appliances such as espresso machines (25%), electric grinders (40%), milk frothers (342%), and soda makers (68%) received positive responses. Sales of snack makers like sandwich makers (48%), waffle makers (58%), and popcorn makers (114%) also increased. In particular, hamburger makers sold nearly eight times more (789%) than last year.

Meanwhile, Auction is currently running special promotions such as the ‘Samsung Electronics Top Efficiency Appliances’ event, which offers discounts on Samsung products rated Grade 1 for energy consumption efficiency, and the ‘LG Electronics Brand Week’ event, where customers can quickly and conveniently receive LG’s CordZero vacuum cleaners, dryers, and more via Smile Delivery.