[Asia Economy Reporter Yujin Cho] Outdoor brand NEPA has launched the athleisure collection 'Vita Premotion,' focusing on muscles and body movement for the spring and summer seasons, and released an advertisement video featuring exclusive model Jeon Ji-hyun.
The advertisement video begins with Jeon Ji-hyun getting captivated by V2 Yang Joon-il's hit song "Fantasy" playing on TV. Singing along to the lyrics "I had to pick up the laundry, so I took the train and left," Jeon Ji-hyun is seen collecting laundry at a self-service laundromat, showcasing dynamic motions as she moves around.
The digitally released version adds a twist, showing Jeon Ji-hyun appearing in the vast nature, the Arctic, and even space through the washing machine she was using, wearing the Premotion collection and continuing to dance, creating playful scenes.
Through this video, NEPA aimed to demonstrate the Vita Premotion collection's optimal mobility and comfort by applying different materials to various body parts, providing a snug fit.
Wearing the full set of the Vita Premotion collection?from jacket to pants and T-shirt?Jeon Ji-hyun showcases the product's features and simultaneously presents trendy athleisure styling through her free movements in the video.
The Vita Premotion jacket worn by Jeon Ji-hyun in the video, true to its name "Motion Suit," is a fully functional product that allows free movement in any motion. The pants and T-shirt are also released as a set, enabling transformation from daily athleisure looks suitable for light walks to functional athleisure wear for active outdoor activities such as hiking and trekking.
NEPA's new advertisement video can be viewed from the 3rd on TV, digital media, and NEPA's official social network service (SNS) channels.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
