[Asia Economy Reporter Yujin Cho] Epigram, a lifestyle brand operated by Kolon Industries FnC Division (hereinafter Kolon FnC), has released a daily pictorial featuring model Park Sodam.
The concept of this pictorial is "A Walk Around Bukchon," harmoniously expressing Epigram’s blend of familiarity and novelty, just like Bukchon where the old and new coexist.
With light, excited steps, Park Sodam strolls through Nakwon Arcade and experiences various activities at the retro-mood Sotsot Sanghoe store. She is also seen enjoying a leisurely day drinking beverages at Almost Home Cafe, a hanok-themed cafe located along the alleys of Bukchon and Insadong.
The "Orange Stripe Shirt" worn by Park Sodam is made of 100% soft cotton material, with rolled-up sleeves suitable for wearing through midsummer. The "5-Bu Sleeve T-shirt" features a round neck and a reversed front and back design, with a different texture on the back panel that adds volume and a luxurious feel.
The "Hedge Denim Shirt Dress" is a shirt-style dress with a single collar design that highlights a classic look. It has dolman sleeves (batwing style) for ease of movement and uses soft denim fabric to create a relaxed fit suitable for casual looks.
Park Sodam’s "A Walk Around Bukchon" campaign will be released from today through Epigram’s official online mall and By Series, where the products worn by Park Sodam will also be available for purchase.
The Almost Home Cafe featured in Park Sodam’s pictorial is located in "Annyeong Insadong," a complex cultural space in Jongno. Inside the cafe, visitors can experience various fun elements such as Sarangbang and Gotgan. Almost Home Cafe is designed to convey the comfort of "like home" and the concept of offering a cup of tea to "good people" visiting one’s home.
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