Public Home Shopping's '24-Hour Daegu-Gyeongbuk Special Broadcast' Receives 2.2 Billion Won in Viewer Orders

10% of Sales Amount to Be Donated for COVID-19 Relief Support

[Asia Economy Reporter Kim Cheol-hyun] Public Home Shopping announced that the special broadcast "Cheer Up Daegu-Gyeongbuk" held on the 31st achieved order sales of 2.2 billion KRW thanks to viewers' enthusiastic response.

This broadcast was prepared to support the Daegu-Gyeongbuk region, which was the most severely affected by the novel coronavirus infection (COVID-19), and was aired live and rebroadcast for 24 hours from 6 a.m. on the 31st. All products were produced by companies located in Daegu-Gyeongbuk, and approximately 2.25 billion KRW in orders were recorded from the sales broadcasts of 20 products.

Among the 20 products, ▲1 product exceeded 200 million KRW (Iraetteul Washed Apples) ▲10 products exceeded 100 million KRW (Jayeonhyang Apples, Real Gun Sweet Potatoes, Sangbok Lee Gyeongju Bread, Merienne Pure Cotton Washed Bedding, Nonghyup Pungsan Kimchi, Throat-Soothing Bellflower Pear Extract, Jebiwon Gochujang Making Kit, Dokdo Trade Myeonginamul, Arabelle Mattress Cover Set, Dalgubeol Makchang) ▲2 products exceeded 90 million KRW (Nonghyup Apples, Mijeongdang Rice Noodles) showed excellent performance. 10% of the sales amount from this broadcast will be donated as a social contribution fund to support COVID-19 recovery efforts in the Daegu-Gyeongbuk region.