Coupang Opens Fashion Specialty Platform 'C.Avenue'

Enhancing Brand and Product Category Search Functions and Recommendation Relevance... "Shopping Just for Me"

[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 1st that it will open the fashion specialty platform 'C.Avenue'. At C.Avenue, customers can find fashion brands carefully selected by Coupang. With enhanced search functions, users can quickly browse desired products by brand and product category, and personalized shopping is possible by increasing the relevance of product recommendations based on user characteristics. Additionally, free shipping and free returns are provided for brand products, further enhancing the convenience of online clothing purchases. Rocket Wow members can receive their orders by 7 a.m. the next day.

Rich information on brands and seasons related to fashion is also provided. Customers can explore brand halls featuring stories of famous brands such as Beanpole, Lacoste, Samantha Thavasa, New Balance, On&On, and Eight Seconds, with recommended brands introduced weekly. Furthermore, in the domestic and international trends suggested by Coupang, two fashion keywords with essential items are proposed every week.

Lee Ji-hyun, Director at Coupang, said, "We have prepared a new platform where customers can confidently purchase popular fashion items in various styles by gathering only premium brands carefully selected by Coupang." She added, "C.Avenue will provide a differentiated customer experience by combining Coupang's innovative logistics and technology with fashion."