LG HelloVision Launches Smart Homeschooling TV Campaign

[Asia Economy Reporter Koo Chae-eun] LG HelloVision is conducting the ‘Smart TV Homeschooling Campaign with HelloTV Kid’s Land’ to help children watch TV properly and reduce the parenting burden on parents.

As the opening of daycare centers and kindergartens has been delayed, increasing demand for education and play at home, the campaign aims to help families enjoy HelloTV Kid’s Land’s diverse kids content more meaningfully and healthily.

On the 1st, LG HelloVision released a total of four campaign videos on the HelloTV home menu and official YouTube channel. First, the △Parent Peace of Mind video and △Child Viewing video provide detailed guidance on managing Kid’s Land viewing history, limiting viewing time, frequency, and channels, and eye protection features. They also present how to fully utilize 100% educational content. The △Reading Habit video introduces ways to cultivate healthy reading habits suited to the child’s tendencies through Kid’s Land’s ‘Woongjin Book Club TV’ and ‘TV That Reads Books’ services. The △English Learning video offers tips on conducting level tests through the ‘English Kindergarten’ menu and effectively using customized premium English education content.

Since its application to HelloTV on the 2nd, Kid’s Land has seen a rapid increase in users. Thanks to the rising usage rate among the 30s and 40s generation who are highly interested in child education and subscribers in their 60s with grandchildren, the service recorded nearly 100,000 users within a month of its launch. In particular, as the delay in openings has increased the time spent at home recently, demand for consuming quality kids content through TV has also increased. LG HelloVision significantly expanded the proportion of free kids content to 30% when launching Kid’s Land. Yoon Won-kyu, head of LG HelloVision’s Home Product Planning Team, said, “This campaign is expected to help HelloTV customers enjoy the various services of Kid’s Land healthily and serve as an opportunity to improve the quality of cable TV-based kids education and play culture.”