K2 Launches Eco-Friendly Product Line Blue Tree

[Asia Economy Reporter Yujin Cho] Outdoor brand K2 announced that it will launch the eco-friendly product line Blue Tree, which applies nature-friendly materials and processes.

K2 Blue Tree is an eco-friendly product line using environmentally friendly materials such as recycled materials extracted from waste PET bottles and discarded fishing nets, Dry Dye, a dyeing process that uses no water or chemicals, and biodegradable eco-friendly yarns that decompose in water and soil. It was planned with the meaning of protecting the blue nature.

Along with the launch of Blue Tree, K2 selected the theme of ‘3R (Reduce, Reuse, Recycle)’ and plans to make this year the first year to strengthen eco-friendly products. To this end, K2 will expand eco-friendly products, which accounted for about 3% of the total product volume last year, to about 20%.

Blue Tree includes not only clothing but also accessories such as bags and hats, and products are sold with separate tags.

Lee Yang-yeop, head of K2 product planning department, said, “K2 has been focusing on eco-friendly clothing for the past few years and has been contemplating sustainability,” adding, “Starting with the Blue Tree line, we will continuously introduce various products that embody the value of environmental conservation.”