Sulwhasoo Launches 5th Generation Yoonjo Essence

[Asia Economy Reporter Yujin Cho] Amorepacific's luxury beauty brand Sulwhasoo is upgrading and launching the 5th generation Yoonjo Essence, an anti-aging boosting essence.

Sulwhasoo Yoonjo Essence is the first anti-aging essence applied immediately after cleansing, pioneering the boosting essence category that enhances the effectiveness of subsequent skincare steps. This product is a global bestseller of the Sulwhasoo brand, selling one bottle every 10 seconds, and has over 400,000 customers who have repurchased it more than 10 times, making it a steady seller loved worldwide.

The newly introduced 5th generation Yoonjo Essence contains the more powerfully evolved core ingredient, Jaum Activator™. Sulwhasoo's Oriental Medicine Science Research Center analyzed 3,912 plant ingredients and 1,041 raw materials using data mining technology to maximize anti-aging effects.

Jaum Activator supports skin regeneration through the 'Youth Master Technology,' a comprehensive technology for improving skin aging, and protects the skin from external environmental factors to create a healthy skin ecosystem. In particular, clinical trials conducted in Korea, China, Singapore, and the Americas confirmed that 8 weeks of product use improved skin health indices such as moisture, radiance, transparency, wrinkles, skin tone, and skin barrier by up to 146%.

Yoonjo Essence will be first available from today on online platforms 11st and Amorepacific Mall, offering various purchase benefits through promotional events. Starting from the 1st of next month, it will be available at Sulwhasoo counters in department stores nationwide, Sulwhasoo flagship stores, and through Amorepacific counselors.