From the left, Coway 'Compact Memory Foam Mattress' Medium type, Happycall 'Arvo' Pot Blossom Edition, Wonbong Ruhens Direct Water Purifier 'Slim Plus'.
[Asia Economy Reporter Kim Daeseop] New products from small and medium-sized enterprises in the living furniture, home appliances, and supplies sectors are being released one after another to boost customers' purchasing desires in spring. Various marketing efforts are also being carried out to promote sales.
According to the related industry on the 29th, Coway recently introduced the 'Compact Memory Foam Mattress (model CMQ-M01M)' medium type. While maintaining the comfort of the previously released soft type memory foam, the firmness has been increased to expand the selection for customers who prefer a firmer cushion feel. Firmness can be selected according to body structure and preference, and it features a four-layer structure that gently supports the entire body.
A Coway representative said, "As interest in sound sleep increases, we introduced this new product so that customers can find a comfortable mattress that fits their body according to their sleep habits and preferences."
Happycall also launched the spring flower-colored 'Arbo' pot Blossom Edition on the 26th. It is sold in a limited quantity of 1,000 units through Happycall Mall and online shopping malls. This product features bright colors reminiscent of spring flowers such as ivory, pink, and pink coral. It is offered as a three-piece set consisting of an 18cm one-hand (single handle) pot, a 20cm two-hand (double handle) pot, and a 24cm cauldron pot.
The new pots are coated inside and out with ceramic that is resistant to abrasion. The bottom and exterior are decorated with a tree ring pattern. This pattern increases the surface area of the pot exposed to heat, resulting in excellent thermal conductivity, and the inside of the pot is designed with an embossed pattern to prevent food from sticking and to make cleaning easy.
A Happycall representative emphasized, "This Arbo Blossom is Happycall's first spring season limited product, capturing the bright colors of spring flowers."
Wonbong released the direct water purifier 'Slim Plus (model WHP-3200)' through its life care brand Luhens on the 23rd of this month. This product is a non-powered water purifier that does not require a separate power connection. It applies an airless direct water system that completely blocks external air from the moment water enters until it is dispensed, and it is equipped with a four-stage filter system.
Slim Plus features a one-touch filter replacement method. The filter can be replaced easily by turning it lightly. It also has a detachable water faucet that can be separated for cleaning.
A Wonbong representative said, "The new Slim Plus product combines space efficiency, excellent filter performance, convenient management functions, and economic benefits all in one."
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