[Asia Economy Reporter Yujin Cho] Natural cosmetics brand The Face Shop is upgrading and newly launching the ‘Jeju Volcanic Ash Cleansing Line’ to help refresh skin tired from external environmental factors such as fine dust.
The renewed Jeju Volcanic Ash Cleansing Line features a formula containing Jeju volcanic ash, known for its powerful sebum absorption, which removes sebum and impurities from pores while providing a gentle, low-irritation feel. The package design has also been replaced with a more sophisticated look, expressing the pure energy of Jeju even more vividly.
Through this upgrade, the formula now additionally contains plant-derived ingredients from clean Jeju such as Jeju Houttuynia and Jeju lotus, as well as mineral-rich Jeju hot spring water and sea mud components, offering a more moisturizing and smooth usage experience. All products have completed skin irritation tests, ensuring safe use even on skin irritated by external environments.
The representative product of the Jeju Volcanic Ash Cleansing Line, the ‘Jeju Volcanic Ash Anti-Dust Pore Cleansing Foam,’ features a creamy volcanic ash clay texture that improves sebum in pores and can cleanse even ultrafine dust.
Other products include the ‘Jeju Volcanic Ash Pore Deep Clean Scrub Foam,’ which removes dead skin cells at once with fine scrub particles; the ‘Jeju Volcanic Ash Black and Whitehead Out Scrub Gel,’ which gently dissolves blackheads and whiteheads; and the ‘Jeju Volcanic Ash Clay Stick Mask,’ a stick-type mud pack that can be applied conveniently without getting hands dirty. The line consists of nine items in total.
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