[Asia Economy Reporter Choi Saeng-hye] The food service industry has recently been introducing new services one after another to enhance customer convenience as the use of delivery orders increases due to the spread of the novel coronavirus infection (COVID-19).
On the 29th, Goobne Chicken announced that it has introduced a new homepage service that can reduce customers' order waiting time. As delivery demand increased and consumers grew tired of longer delivery times, Goobne Chicken strengthened its visit-to-store pickup order service on its homepage to reflect the diversified needs of consumers. Previously, visit-to-store pickup orders could only be made by phone, but the service scope has been expanded so that orders can be placed on the Goobne Chicken homepage without face-to-face interaction.
On the Goobne Chicken homepage, customers can search for their address and select a nearby store and products. During the payment process, they can choose between delivery and visit-to-store pickup. Payment is divided into prepayment when ordering on the homepage and post-payment when receiving the product. Various payment methods such as card, cash, gift certificates, and simple payment services are available, making product ordering more convenient. In particular, it is convenient to pre-order and prepay on the homepage at a nearby store while on the way home from work, then stop by the store to pick up the product. Another great advantage is that customers can bring freshly baked warm Goobne Chicken home without it getting cold.
Domino's Pizza is implementing various safe and contactless delivery services to provide convenience to consumers who want to avoid face-to-face contact with delivery personnel. This measure comes as the proportion of prepayments in Domino's Pizza online orders has risen to 65% amid the COVID-19 situation affecting daily life.
If delivery order customers select 'prepayment' among Domino's Pizza payment methods and choose 'Please leave it at the door' in the request section, they can receive their pizza without face-to-face contact with the delivery person. Additionally, a 'Contactless Safe Delivery' option has been newly added under the request section during online payment to further strengthen safe delivery services. When selecting the 'Contactless Safe Delivery' service, the pizza is delivered to the door, and the delivery person contacts the customer to inform them of the pizza's arrival. Consumer response to Domino's newly implemented contactless safe delivery has been positive, accounting for about 30% of all online orders.
When using the contactless safe delivery service, customers can also utilize Domino's 'GPS Tracker Service.' The 'GPS Tracker Service' is the first in the food service industry to provide online delivery order customers with real-time delivery location information and estimated arrival time while the product is being delivered.
Bonggu Beer has begun full-scale delivery expansion in collaboration with the delivery app Yogiyo. Through this agreement, Bonggu Beer franchise stores receive various benefits such as entry into the Bonggu Beer franchise exclusive section within Yogiyo, allowing consumers to use delivery services from more Bonggu Beer stores via Yogiyo.
For the first time in the industry, a delivery-only page called 'Bonggu Delivery' has been newly added to the franchisee-exclusive smartphone app to support rapid delivery implementation by franchise stores. Through Bonggu Delivery, franchise stores can create customized promotional materials using only a smartphone and access delivery activation manuals.
In addition to the Bonggu Beer delivery app, various O2O (online to offline) services suitable for the contactless service trend are under consideration for introduction.
The Venti has signed a strategic business agreement (MOU) with Delivery Hero Korea, which operates Yogiyo, to promote delivery service expansion. The signing ceremony was held on the 23rd at Delivery Hero Korea's headquarters in Seocho-gu, Seoul, attended by The Venti CEO Choi Jun-kyung, Delivery Hero Korea Vice President Park Hae-woong, and representatives from both companies.
Through the business agreement between The Venti and Yogiyo, Yogiyo users will be able to easily order all menu items sold by The Venti, including coffee, beverages, desserts, and bakery items, through the Yogiyo app. The Venti's unique menu, which was previously only available in-store with enhanced Venti flavors, can now be conveniently enjoyed at home with just one touch. Available stores can be checked through the Yogiyo app, and The Venti plans to sequentially expand delivery-capable stores to more than 300 locations.
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