What Are the Common Features of Premium Apartments in the Gangnam 3 Districts?

- Apartment App Industry Leader Apartner Provides Service to Over 950 Complexes and 800,000 Households Nationwide

- Banpo Xi, Banpo Summit, Shinbanpo Xi and Other Banpo Area Apartments Sign Contracts with Apartner One After Another

[Apartment Unit Distribution Using Apartner in Gangnam 3 Districts]

The criteria for premium apartments have evolved over time. In the mid-2000s, the focus was mainly on transportation, school districts, and well-known construction company brands. However, since 2010, the presence of community facilities for residents, such as swimming pools, cafeterias, and fitness centers, has become an essential condition for premium apartments.

What about in 2020, a decade later? As the demand for efficient use of personal space and time, residential convenience, and safety has gradually increased, the incorporation of cutting-edge technologies such as AI, IoT, and ICT to create smart living environments has emerged as a key factor in determining an apartment’s premium status.

This trend is particularly pronounced among residents of the Gangnam 3 districts, who generally enjoy a relatively comfortable lifestyle. These residents, backed by strong economic power, seek more pleasant and smarter living experiences and show high interest in the recently emerging IT-based smart home products and services. Accordingly, apartments in areas like Gangnam, Seocho, and Banpo are actively adopting various lifestyle service platforms to enhance resident satisfaction.

Among these, the “Apartment App,” a dedicated service for apartment residents, is gaining popularity as an essential app by providing convenience features closely related to apartment living. Among them, Apartner is the industry leader in apartment apps (based on contracted complex size, as of March 2020) and has been implemented from the initial move-in stage in newly built apartments such as Banpo Summit, Shinbanpo Xi, and Raemian Shinbanpo Reosent, including Banpo Xi, a landmark apartment in the Banpo district. Additionally, a total of approximately 29,000 households in the Gangnam 3 districts, including Acro Hills Nonhyeon, Daechi Dongbu Centreville, and Songpa Helio City, use Apartner.

With the increased usage rate of Apartner among representative apartments in the Gangnam 3 districts, the app has gained high accessibility to residents in the area and is engaging in various attempts to create synergy with brands from different industries through promotions.

For example, Apartner is conducting an exclusive promotional partnership with “The Class Hyosung,” the official Mercedes-Benz dealer. This promotion targets apartment residents in Gangnam and Seocho districts who use Apartner until April 30. Benefits such as free engine oil and oil filter replacement and point accumulation are provided when purchase consultation is requested through the Apartner app. Apartner plans to expand this promotion nationwide with The Class Hyosung after this campaign.

Furthermore, as part of expanding convenience services for apartment residents in Gangnam and Seocho, who have a high demand for housekeeping services, Apartner signed a memorandum of understanding (MOU) on February 27 with “Daerijubu,” a housekeeping manager brokerage service app. The two companies will assign dedicated managers for each apartment complex using Apartner, such as Banpo Xi and Songpa Helio City, and provide easy reservation services through the Apartner app.

Meanwhile, Apartner, the number one brand in the apartment app industry, is used by over 950 apartment complexes nationwide, covering approximately 800,000 households (as of March 2020). It primarily offers convenience services closely related to apartment living, such as management fee inquiry, electronic voting, community usage reservations, visitor vehicle reservations, and defect repair requests. In the future, it plans to add features like group purchasing, regular delivery, and O2O services.