Binggrae Leaps into Health Supplement Market with Women's Health Brand 'VIVACITY'

[Asia Economy Reporter Choi Saeng-hye] Binggrae has launched a health-oriented integrated brand ‘TFT’ and taken its first step into the health functional food market with the women’s health specialized brand ‘VIVACITY’ as a sub-brand.

According to Binggrae on the 26th, TFT is a brand created by taking the English initials of Taste, Function, and Trust, aiming to provide “delicious, healthy, and reliable products.” TFT is a health-oriented integrated brand that plans to release various sub-brands and products according to the attributes of each product.

The first products under the TFT brand are from the women’s health specialized brand ‘VIVACITY,’ targeting women aged 28 to 35, consisting of three types of stick jelly and three types of gummy jelly. The three stick jellies each contain functional ingredients such as hyaluronic acid, which can help with skin moisture, vitamin B complex (B1, niacin, B6) necessary for energy production in the body, and indigestible maltodextrin, which can aid smooth bowel movements.

The three gummy jellies each contain zinc, which can help immunity, vitamin C, necessary for protecting cells from harmful oxygen species, and marigold flower extract (lutein), which can help eye health. By consuming two pieces daily of both stick jelly and gummy jelly products, the recommended daily intake of functional ingredients can be met. VIVACITY products are available for purchase on online open markets, social commerce platforms, and comprehensive malls. The company expects that purchases for gifts will continue, especially as interest in health is increasing recently.

A representative of the VIVACITY brand stated, “As a women’s specialized health brand, VIVACITY put a lot of effort into design from the product planning stage,” adding, “We will expand as a specialized health functional food brand through new product launches this year.”