[Asia Economy Reporter Choi Saeng-hye] The partial meat series introduced by bhc Chicken is creating a sensation in the chicken market with its hot popularity.
bhc Chicken announced on the 24th that the total sales of three partial meat chicken menu brands?the ‘Wingstar Series,’ ‘Combo Series,’ and ‘Ostick Series’?have surpassed 1.4 million units since their launch.
The Wingstar Series has maintained steady popularity, selling more than 300,000 units per month on average, while the Combo Series, released just three weeks ago, has already sold over 350,000 units.
bhc Chicken has been actively targeting the partial meat market since the end of last year, focusing on the millennial generation, who pursue trends and unique flavors and have rapidly emerged as the main consumer group. Notably, this group prefers partial meat cuts such as wings and chicken legs among chicken menu options. The first product launched was the Wingstar Series, composed of wing parts. Released in December last year, the Wingstar Series has captured the taste buds of enthusiasts and started gaining popularity through word of mouth on social networking services (SNS).
Riding on the popularity of the Wingstar Series, bhc Chicken recently expanded its market presence by consecutively launching the Ostick Series, made up of chicken legs, and the Combo Series, which allows customers to enjoy both wings and chicken legs together.
The partial meat series introduced by bhc Chicken combines five chicken menu items that have been verified by consumers: ‘Bburinkle,’ ‘Matchoking,’ ‘Mapster,’ ‘Fried,’ and ‘Goldking.’ Each series is released with five varieties. In particular, the ‘Goldking Wing,’ ‘Goldking Stick,’ and ‘Goldking Combo’ use aged soy sauce fermented over a long period and sweet honey, resulting in a sauce with deep and clean flavors. These have received favorable reviews from consumers and are leading the partial meat series menu.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
