Kumho Petrochemical Hugreen, Communicating Through Windows with Shin Min-a

[Asia Economy Reporter Hwang Yoon-joo] Kumho Petrochemical has selected actress Shin Min-a as the advertising model for its building materials brand 'Hugreen' and announced that it will run a TV commercial themed 'Communicating Window' starting from the 20th.

This Hugreen TV commercial focuses on the role of windows in communication. It conveys Hugreen's philosophy that good windows serve as a medium for good communication, introducing the role of Hugreen windows that block external environments while harmoniously connecting spaces. Additionally, through the advertising slogan , it aims to communicate the meaning that these are works created by Kumho Petrochemical that engage with customers.

Kumho Petrochemical explained that as outdoor activities are increasingly restricted due to fine dust, yellow dust, and viruses, and indoor comfort becomes more important, inquiries about Hugreen's 'Automatic Ventilation Window'?which allows automatic ventilation with a HEPA filter even when the window is closed?are on the rise.

Also, various products designed with consumer convenience and preferences in mind, such as the 99.9% 'Antibacterial Handle' that prevents bacterial transmission on handles in households with infants, and the 'Hidden Rail Window' made with a concealed rail structure for easy drainage and cleaning, have received positive responses from customers. The company expects to further enhance brand awareness through this TV commercial.

Since launching the brand in 2009 and releasing various products, Kumho Petrochemical Hugreen plans to strengthen direct communication with consumers as well as B2B clients through this TV commercial, solidifying its brand position in the market.