Discovery Selects Naeun as Flex Leggings Model

[Asia Economy Reporter Yujin Cho] F&F (CEO Changsoo Kim)'s Discovery Expedition has launched the casual premium leggings look series called 'Flex Leggings' and appointed April Naeun as the promotional model for the Discovery Women's line.

The Flex Leggings series, themed "Flex your own fit every moment," proposes a casual premium leggings look that can be used as a daily item not limited to yoga or fitness but also for travel, leisure, and everyday life.

Considering the characteristics and activity of the female body, Lycra spandex yarn with excellent elasticity and recovery was applied throughout the product. By using leg line seams and V-shaped hip line seams, the correction function is enhanced to create a slim and voluminous body line. The front seam of the leggings was removed so that the Y-zone is not exposed and can be naturally covered.

For a more stable fit, a wide 9cm waistband was also applied. For ice leggings, which are often worn in the hot summer, tricot fabric processed with Trizo, which reflects heat and sunlight to maintain an optimized temperature, was applied for a more comfortable wear.

Discovery Expedition selected April Naeun, who has a healthy and progressive image, as the model to coincide with the launch of the Flex Leggings series. The company stated that they judged Naeun's image, who usually enjoys cycling and traveling, to align with the image pursued by Flex Leggings.

Discovery will release the Flex Leggings campaign video "A Journey to Find the LIKE for Me" featuring Naeun through Discovery's official social network service (SNS) channels. The video depicts women who were living ordinary daily lives discovering joy in unfamiliar travel destinations, enjoying travel while wearing various styles of Flex Leggings.

A Discovery Expedition official said, "In line with the recent trend of consumers wearing leggings as daily wear, we have launched Flex Leggings that consider not only functionality but also design and activity," adding, "We will continue to support women pursuing a healthy and progressive lifestyle with Flex Leggings and introduce various women's collections that can support their activities."