Vegan Bakery Kkotpinda... 11st and Mangneotine Launch Jointly Developed Vegan Bread

[Asia Economy Reporters Minyoung Cha, Seungjin Lee] The market for ‘vegan bakery’ products, which do not contain flour, eggs, milk, or butter, continues to grow.

Commerce portal 11st announced on the 8th that it will exclusively launch three new ‘Yampinggeor’ products jointly developed with the popular domestic vegan bakery Mangneotine. On the 9th, a one-day 11% discount event will also be held on all Mangneotine bestsellers, including Yampinggeor and ‘Chapsaruni.’

The new Yampinggeor products come in three flavors: corn mayo, basil, and pizza. Instead of flour, they are made with 100% rice flour, additive-free soy milk, and soy mayonnaise. Each is a convenient 50g palm-sized snack. The product name combines ‘Yam,’ meaning ‘delicious,’ with ‘finger,’ evoking the shape of a long finger. The launch price is 1,900 KRW each.

Mangneotine is a leading domestic vegan bakery brand that uses only plant-based ingredients such as coconut oil and additive-free soy milk. In January, the two companies conducted a preliminary tasting and survey with about 120 11st employees and Mangneotine VIP customers, actively reflecting feedback on texture and taste through multiple rounds of testing.

Choi Seulgi, MD of 11st’s New Product Planning Team, said, “Noting that barriers to vegan food have lowered compared to before, the new product development started with the concept of ‘vegan bread anyone can enjoy,’ aiming to offer familiar and delicious flavors as well as new tastes not seen in the vegan bread market. We will break the prejudice that vegan bread is tasteless with flavors like corn mayo and pizza.”

With growing interest in health, more people are avoiding certain ingredients or seeking gentle foods, leading to steady attention on ‘vegan food’ and ‘vegan bakery.’ Recently, a new term ‘meaning out,’ where people in their 20s and 30s express their values through consumption beyond cost-effectiveness and emotional satisfaction, has emerged, reflecting this trend.

Park Junyoung, Head of Strategic Business Group at 11st, said, “11st will accelerate the launch of various differentiated products that lead market trends throughout this year. We will continuously introduce fresh content that suits the tastes of the millennial and Gen Z generations.”