[Asia Economy Reporter Seungjin Lee] SK Stoa will present a live broadcast launching the spring new products of its fashion private brand (PB) ‘Helen Karen’ on the 29th.
‘Helen Karen,’ first launched last winter, introduced six products including suits and achieved an average sales increase of over 100%. Accordingly, SK Stoa will introduce four types of the ‘Signature Elastic Full Set-Up’ during the 2020 spring product launch broadcast at 8:36 AM on the 29th.
The ‘Signature Elastic Full Set-Up’ consists of a jacket and pants made from crepe double-layered fabric, a blouse with added stretch, and a belt with ample length that can be styled with other products.
All spring and summer new products of Helen Karen reflected customer feedback from the planning stage. After gathering common opinions from product reviews released last year, the products were created by referring to length, patterns, and colors.
Meanwhile, since the 24th, all customers who pre-order through the mobile app and online mall have been offered a 10% discount benefit (up to 10,000 KRW). Additionally, all customers who write product reviews after purchase will be given a cake gifticon.
Furthermore, three types of pants and T-blouses for spring products, and a total of six products including collar neck blouses, summer trench coats, and four types of rayon for the upcoming summer season will be introduced sequentially.
Kim Pansoo, Head of Commerce Business Group 1 at SK Stoa, said, “This season, Helen Karen was produced with a focus on comfortable wear based primarily on customer feedback. It will firmly establish itself as a brand with great cost-effectiveness that anyone would want to own, offering styles comfortable not only for ordinary daily life but also for unfamiliar travel destinations.”
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