[Asia Economy Reporter Seungjin Lee] GS Home Shopping announced that it will sell Chiuri Butter cosmetics from the social enterprise 'Fair Trade Korea' during the donation broadcast 'Making a Warm World,' starting at 3:40 PM on the 28th.
The social enterprise 'Fair Trade Korea' operates under the slogan "an environmentally conscious fair trade beauty brand," offering cosmetics made using raw materials purchased through fair trade.
In particular, it focuses on trading raw materials and products made by female producers in developing countries, who face unfair discrimination, at fair prices to support their economic independence and the lives of their families. It sells fair trade food, fashion, and living goods, and carries out producer support projects such as elementary school support in Nepal.
The 'Chiuri Butter Cosmetics Set' featured in this donation broadcast is also made primarily from Chiuri butter harvested by female small-scale farmers in the Himalayan region of Nepal. Chiuri butter is a plant-based butter extracted from the fruit of the native Chiuri tree in Nepal, rich in palmitic acid, linolenic acid, and oleic acid, providing excellent moisturizing effects.
Meanwhile, GS Home Shopping has been dedicating part of its TV home shopping broadcast time since 2010 to the donation broadcast 'Making a Warm World.' Rather than simply delivering one-time donations to socially vulnerable groups, it actively supports economic independence by providing jobs and contributing to the growth of social enterprises.
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