[Asia Economy Reporter Yujin Cho] Customellow, a men's clothing brand operated by Kolon Industries FnC division, officially launched a new collection called 'Sad Smile' on the 28th, focusing on online channels.
Sad Smile is an online-exclusive product line of Customellow, which was partially introduced through Kolon Mall in 2017. Starting from this spring and summer season, the brand plans to expand the styles and firmly establish it as a main online collection.
This season, a total of 34 items will be released, including jumpers, rugby T-shirts, bags, socks, and wallets.
Sad Smile centers on easy casual wear, applying bold primary colors, daring patterns, and small details that are rarely used in other men's casual wear.
To celebrate the launch of Sad Smile, a collaboration event with illustrator Insusimpo will also be held. One winner selected through a drawing on Kolon Mall will receive a prize, and the application period runs until the 8th of next month.
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