Jeonggwanjang Launches 'Hongsamjeong Everytime Limited'

[Asia Economy Reporter Lee Seon-ae] KGC Ginseng Corporation announced on the 27th that it has launched the ‘Hongsamjeong Everytime Limited,’ a premium version of ‘Hongsamjeong Everytime.’ Jeonggwanjang’s ‘Hongsamjeong Everytime Limited’ is a stick-type product made by adding only purified water to the Hongsamjeong Limited concentrate containing Jisam.

‘Jisam’ corresponds to the top 2% level among Jeonggwanjang’s red ginseng products. It is a high-quality red ginseng with dense internal tissue, almost no internal cavities or walls, and an excellent original taste and aroma of red ginseng.

KGC Ginseng Corporation explained that it launched ‘Hongsamjeong Everytime Limited’ recently in line with the ‘Pyeonrimium (convenience + premium)’ trend.

Following the ‘Pyeonrimium’ trend, health functional foods are being released in various forms containing premium ingredients in convenient packages such as stick-type and liquid pouches. KGC Ginseng Corporation’s premium pill product ‘Jeonggwanjang Hwangjindan’ and the stick-type product ‘Cheonnokjeong Pyeon’ from the premium deer antler brand ‘Cheonnok’ have been growing by an average of about 20% annually.

In addition, Jeonggwanjang’s premium red ginseng product ‘Limited’ series includes ‘Hongsamjeong Limited’ and ‘Hongsamton Limited,’ which contain the premium red ginseng ‘Jisam.’

A KGC Ginseng Corporation official said, “The great advantage of the Everytime series is that you can conveniently take red ginseng, which can help boost immunity, anytime and anywhere,” adding, “Hongsamjeong Everytime Limited uses premium-grade Jisam, allowing you to experience the deep taste of red ginseng.”