Lotte Department Store Hosts 'A Special Day for Mom' Event

Lotte Premium Mall Presents Special Event with Model Lee Hyun-yi

Customer Participation Event for the Content Available Until the End of March

[Asia Economy Reporter Lim Hye-sun] Lotte Department Store's online mall, Lotte Premium Mall, announced on the 26th that it will hold the "A Special Day for Mom" event together with model Lee Hyun-yi.

"A Special Day for Mom" is an event targeting female customers with children among Lotte Department Store customers. Participants can enter by sending their stories and photos, and through a drawing, Lee Hyun-yi will help style them using clothing from brands featured in Lotte Department Store Premium Mall. Special stories featuring housewife customers as models will be published in the mall’s own magazine until the end of next month.

The event recruitment took place last month, with about 180 customers applying. After a selection process, five customers were finally chosen. The selected customers received styling from model Lee Hyun-yi on the 31st of last month, and underwent profile photo shoots showcasing their transformed new looks through the styling.

Lotte Department Store explained, "We focused on the fact that as women age and live busy daily lives in the role of mothers, they inevitably tend to neglect taking care of themselves. This event was planned to give a gift-like day to mothers across Korea."