[Asia Economy Reporter Yujin Cho] LF Mall, the online shopping mall of lifestyle culture company LF (CEO Gyusik Oh), announced on the 25th that it will officially introduce the French contemporary brand Officine Generale and hold a pre-launch commemorative event.
To celebrate the official entry of Officine Generale into LF Mall, customers who purchase Officine Generale products will receive a brand lookbook and a premium shopping bag until 10 a.m. on the 16th of next month.
Ten customers who purchase over 500,000 KRW will receive a card wallet, and ten customers who purchase over 1,000,000 KRW will receive a pouch. All gift promotions will continue until stocks are depleted.
Meanwhile, Officine Generale, founded in 2012 by Pierre Maheo, is a French contemporary brand that pursues casual fashion by blending classic tailoring with military and workwear styles.
It boasts the highest quality by using premium materials from the UK, Italy, and Japan and producing in Europe. It is currently available at famous global online and offline distribution channels such as Liberty Department Store in the UK, Bon March? Department Store in France, and the online men's luxury edit shop Mr Porter.
In Korea, LF signed an official import and distribution contract with Officine Generale last month, and this month it will first introduce men's and women's collections through LF Mall and premium lifestyle edit shops Raum Seogwan and Raum East. Officine Generale plans to expand its distribution network mainly through high-end department stores within the first half of this year.
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