'Home Appliances + Interior'... Electron Land Creates New Concept Exhibition Store with Vens Korea

Diversification of Online and Offline Sales Channels

(From left) Ok Chiguk, CEO of Electron Land, and Hwang Jihyun, CEO of Vens Korea, are posing for a commemorative photo after signing an agreement at Electron Land headquarters in Yongsan, Seoul on the 21st. Photo by Electron Land

[Asia Economy Reporter Cha Min-young] Electron Land is partnering with design furniture specialist Vens Korea to create a new-concept residential space exhibition store that harmonizes home appliances and interior design.

Electron Land announced on the 25th that it signed a memorandum of understanding (MOU) with Vens Korea on the 21st at Electron Land's headquarters in Yongsan-gu, Seoul. The MOU signing ceremony was attended by Ok Chi-guk, CEO of Electron Land, and Hwang Ji-hyun, CEO of Vens Korea.

Electron Land and Vens Korea plan to actively cooperate through promotional collaboration to boost product sales, product exhibitions and sponsorships, and linking online shopping malls. Electron Land will display furniture sold by Vens Korea alongside home appliances in some offline stores in the future. A process will also be established to allow customers to purchase furniture directly on-site.

Additionally, Electron Land and Vens Korea will continue discussions to diversify sales channels through mutual cooperation in both online and offline channels.

Kim Dong-won, Group Leader of Electron Land's Purchasing Innovation Team, said, “Nowadays, many customers consider not only the performance of home appliances but also their harmony with home interiors,” adding, “Electron Land will continue to strive to become a home appliance retailer that meets the needs of the times by reflecting customer demands.”