LGU+, 'Frozen 2' VOD Release... "Watch the Movie and Win Prizes"

Launch Commemorative Online and Offline Promotion

LG Uplus is holding a promotion to celebrate the release of the Frozen 2 VOD content. A child is taking a photo at the 'Frozen 2' photo zone in the U+tv Kids Land experience center set up at the Lotte Hi-Mart Megastore Jamsil branch.

[Asia Economy Reporter Han Jinju] LG Uplus has launched the Disney animation 'Frozen 2' VOD on its IPTV service U+tv.

On the 24th, LG Uplus announced that it will hold online and offline promotions to celebrate the release of Frozen 2 VOD. Since the 11th, Frozen 2 VOD content has been available through U+tv, and it has been so popular that the cumulative number of uses exceeded 59,000 in about 10 days.

LG Uplus will give away a large Arendelle Castle playset worth 350,000 KRW (15 winners) and a 60cm large Olaf doll (400 winners) through a lottery among VOD purchasers until the 28th. An event will also be held where one winner among VOD purchasers by the 25th will receive a family package ticket for a trip to Disneyland California for four people.

Starting from the 24th, an SNS event will also be held. By uploading a certification shot of watching Frozen 2 VOD or a video of singing the Frozen OST with the required hashtags (#UplusVOD, #UplusTV, #Frozen2) on Instagram or Facebook, participants will be automatically entered. Prizes include an LG PuriCare air purifier (1 winner), Arendelle Castle playset (1 winner), Elsa’s jewelry box LEGO (5 winners), Frozen ice cream cake exchange coupons (10 winners), and one random Elsa or Anna fashion doll (20 winners). All participants will receive a Baskin Robbins single cone exchange coupon.

LG Uplus will also hold an offline event linked with the experiential U+ Store ‘Idleulnara’ at Lotte Hi-Mart Megastore Jamsil branch until the 10th of next month. A large photo zone with large sculptures of Elsa and Anna, the main characters of Frozen 2, has been set up for taking pictures. Through prize draws, 20 winners will receive one random Elsa or Anna fashion doll, 30 winners will receive a phone cross bag, and 50 winners will receive character pencil cases. The first 600 U+tv customers visiting the experience center will receive a 5,000 KRW coupon for Frozen 2 VOD.

Lee Geonyeong, Executive Director of Advertising and Content at LG Uplus, said, "To celebrate the release of Frozen 2 VOD, we have prepared various online and offline events that can be enjoyed safely and comfortably indoors. We hope people enjoy the Disney animation that caused a box office sensation with 13 million viewers and also get a chance to win prizes, making it a win-win opportunity."