[Asia Economy Reporter Choi Saeng-hye] Ourhome announced on the 20th that it has pre-launched two new products of its frozen lunchbox brand ‘On The Go’ through online distribution channels. Two existing popular products are also available in renewed models.
On The Go is a frozen lunchbox brand launched by Ourhome in July last year for consumers who want a balanced meal even for a simple meal, and since its launch, it has maintained a steep sales growth rate of about 30% per month on average.
The newly released On The Go products are ▲ Oven Roasted Chicken & Makni Curry ▲ Jeonju-style Beef Bibimbap, and the renewed products are ▲ Spicy Fire Chicken & Cheese, ▲ Gyudon & Rolled Omelette. All four products were pre-launched through the online distribution channel (Market Kurly), and the sales channels will be expanded in the future.
‘Oven Roasted Chicken & Makni Curry’ is a product harmoniously combining authentic curry with cream-based Makni curry sauce and tender chicken thigh meat roasted in a high-temperature oven. It provides a healthy meal by adding turmeric extract rice, oven-roasted paprika, green beans, and sour cream.
‘Jeonju-style Beef Bibimbap’ is a product that allows you to enjoy a splendid Jeonju-style beef bibimbap by adding nutritious toppings such as stir-fried beef, carrot, zucchini, bracken, spinach, shiitake mushrooms, and a whole fried egg to rice cooked in a direct-fire pot.
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