Coway Launches 'Self-Managed Air Purifier' Promotion... "Up to 3 Years Free Filter Replacement"

[Asia Economy Reporter Kim Daeseop] Coway announced on the 19th that it will conduct a promotion offering additional filters free of charge to customers who purchase air purifiers.

This promotion applies to customers who purchase the self-maintenance air purifier cartridge (model AP-1019C), the dual smart air purifier IOcare (model AP-2219K), or the portable air purifier Airbottle (model AP-0119SA) by the 31st of next month.

Customers who purchase the self-maintenance air purifier cartridge will receive an additional two years’ supply of composite filters. Customers who purchase the dual smart air purifier IOcare or the portable air purifier Airbottle will receive an additional one year’s supply of composite filters free of charge, allowing up to three years of worry-free filter use if purchased during the promotion period.

The three types of air purifiers specialized for self-maintenance are developed to allow users to manage the products themselves. The self-maintenance air purifier cartridge shows the timing for cleaning the pre-filter and replacing the fine dust collection filter through product notification lights.

The dual smart air purifier IOcare is a smart product that enhances self-maintenance efficiency by utilizing the Internet of Things (IoT). It shows the indoor air quality status in real time via a smartphone and checks the filter lifespan, alerting users when it is time to replace the filter.

The portable air purifier Airbottle is as compact as a bottled water container, making it easy to carry. It can manage air quality in various spaces such as strollers, cars, and office desks.

Im Chaesung, head of Coway’s Marketing Strategy Team, said, “We have prepared a campaign to provide additional filters free of charge so that customers who want to manage their air purifiers themselves can live in a healthy indoor environment.” He added, “As a market leader in air purifiers, we will realize the value of a healthy life by building a product lineup that meets diverse customer needs and strengthening marketing communication activities.”